Digital Marketing Course

 Universal CodeBox  “India’s Top Leading EdTech Training Platform”

🌐 Digital Marketing Course – Universal CodeBox

Course Duration: 6 Months
Mode: Classroom & Online
Level: Beginner to Advanced

🔹 Course Overview

Universal CodeBox’s Digital Marketing Course is designed to help students master the art of online branding, advertising, and lead generation. The course blends strategy, creativity, and analytics to make students industry-ready professionals.

📖 Course Content

Module 1: Introduction to Digital Marketing

• Understanding Digital Marketing & Its Importance

• Traditional vs. Digital Marketing

• Customer Journey in the Digital Era

• Digital Marketing Tools & Platforms

Module 2: Website Planning & SEO (Search Engine Optimization)

• Basics of Websites & CMS (WordPress)

• On-Page, Off-Page & Technical SEO

• Keyword Research & Competitor Analysis

• SEO Tools: Google Search Console, SEMrush, Ahrefs

Module 3: Search Engine Marketing (SEM) & Paid Ads

• Google Ads Campaigns (Search, Display, Shopping, Video)

• Pay-Per-Click (PPC) Fundamentals

• Budgeting & Bid Strategies

• Conversion Tracking & ROI Measurement

Module 4: Social Media Marketing (SMM)

• Facebook, Instagram, Twitter (X), LinkedIn, YouTube Marketing

• Social Media Strategy & Content Planning

• Influencer & Viral Marketing Techniques

• Social Media Analytics

Module 5: Content Marketing & Email Marketing

• Content Creation Strategies (Blogs, Videos, Infographics)

• Copywriting & Storytelling for Brands

• Email Campaigns & Automation Tools

• Building Customer Engagement

Module 6: Analytics, Tools & Industry Projects

• Google Analytics 4 (GA4) & Data Interpretation

• A/B Testing & Conversion Optimization

• Marketing Automation Tools (HubSpot, Mailchimp)

• Live Campaign Projects & Case Studies

🎯 Learning Outcomes

By the end of this course, students will be able to:
✔️ Build websites & optimize them for search engines
✔️ Run effective paid ad campaigns on Google & social media
✔️ Create engaging content & marketing strategies
✔️ Analyze marketing performance using analytics tools
✔️ Execute real-world projects & become job-ready in Digital Marketing

Daily Live Class with One to one Doubt Support